CRM & deal pipeline
Top Producer
Top Producer Systems has sold real estate software since 1982. Its products center on a CRM for residential agents, teams, and brokers, with lead generation and marketing automation sold alongside it.
The CRM, marketed as Top Producer X, holds a contact view with social insights, MLS integration with buyer property insights, built-in texting and integrated email with history, listing and price-change alerts, personalized contact groups with custom follow-up rules, and calendar and email sync. An AI writing assistant drafts emails and texts from preset or custom prompts. Market Snapshot produces branded market reports built on MLS data, and the platform also includes transaction management.
Lead products are sold as add-ons. Social Connect runs social media ad campaigns and delivers an average of 30 exclusive leads a month for $300 a month on top of the required system cost, with automatic text and email nurture. Smart Targeting applies predictive analytics to a farm area and runs a multi-channel campaign. FiveStreet consolidates leads from multiple sources. Team plans add shared contacts, lead routing, and oversight tools for brokers and administrators.
Product data comes from hundreds of MLSs across the US and Canada, and the CRM integrates with MLS data from 320+ boards. Pricing is published by plan; confirm current rates, contract terms, and whether the relevant MLS is supported before buying.
Best for
Residential agents, teams, and brokers who want a CRM built around MLS data and branded market reports, optionally bundled with paid lead generation or farming. The product is aimed at residential listing and buyer work.
What they do
- Real estate CRM (Top Producer X)
- Market Snapshot branded MLS market reports
- Automated SMS and email lead response
- Smart Targeting predictive farming
- Social Connect social media lead generation
- FiveStreet lead consolidation
- Transaction management
- Team lead routing and broker oversight tools
- AI writing assistant for emails and texts
Details
| Attribute | Value |
|---|---|
| Founded | 1982 |
| How they charge | Pro is $179/month; Pro with Social Connect starts at $479 and Pro with Smart Targeting at $599. Team plans run $399 for 5 users, $699 for 10, and $1199 for 25. Market Snapshot alone is $98. |
What stands out
- Top Producer Systems has provided real estate software since 1982.
- CRM integrates with MLS data from 320+ boards and is powered by data from hundreds of MLSs across the US and Canada.
- Social Connect delivers an average of 30 exclusive leads a month for $300 a month, on top of the required $179 a month system cost.
- Team plans are sold for up to 5, 10, or 25 users.
- Offers a partial credit if a Social Connect subscriber does not receive the monthly lead volume signed up for, on average.