Sierra Interactive

Sierra Interactive develops residential real estate software for teams and brokerages in the United States and Canada. The platform combines IDX websites, a CRM, and digital ad management, sold in packages scaled by team size from a couple of agents through enterprise teams with dozens of agents.

Websites are built for search visibility and connect directly to the CRM, so visitor and lead activity feeds routing and nurture. The CRM handles lead assignment, action plans, automated follow-up, and an integrated dialer with one-click calling from the dashboard, filtered call lists, bulk ringless voicemail drops, and a mobile app. Automations are built from a trigger, optional criteria, and an action, such as changing a lead's status or starting an email plan.

Marketing tools include drip campaigns, listing and market alerts, occasion emails for birthdays and closing anniversaries, and email reporting on open and click rates. Mailchimp, Mandrill, and SendGrid integrations let existing templates be used for mass alerts. Google and Facebook advertising is offered as a managed service, with paid traffic landing on the customer's own domain and feeding the CRM.

The company was founded in 2007, is headquartered in Louisville, Kentucky, and runs a remote-first workforce across the United States. It moved to a SaaS model with the launch of its CRM in 2017 and entered a partnership with Alpine Software Group in 2022. Pricing is not published on the site.