CRM & deal pipeline
REI BlackBook
REI BlackBook is an all-in-one platform for real estate investors that replaces separate tools with one account: lead capture websites, contact management, a business phone system, marketing automation, property pipeline management, and property marketing and disposition.
The phone system tracks which marketing source produced each inbound call, triggers follow-up, and sends two-way text messages. Marketing automation works non-responsive leads through text, email, and ringless voicemail sequences. The property pipeline moves each deal through the sales cycle with its contracts, inspection reports, analysis reports, and photos attached, and can pull comps and owner data and run what-if analysis. Rehabbers get itemized rehab estimates; landlords get listing pages, drag-and-drop rental applications, and segmented tenant waiting lists.
Plans are Solo at $149 per month or $1,788 billed annually, with one user, three lead-generating websites, five phone numbers, 500 calling minutes and SMS a month, and 5,000 list pulls; Team at $299 per month or $3,588 annually with up to five users and 15,000 list pulls; and Executive at $799 per month or $9,588 annually with up to 15 users, 30,000 list pulls, and the AI Power Pack, REI Ads Manager, and ListHQ AI Suite bundled in, a stated $697 per month value. Each tier offers a free trial.
The company traces its start to 2008, when its founder's mortgage business built software tools for investor clients, and it sells education and community alongside the software. Because every tier meters phone numbers, calling minutes, SMS, and list pulls, buyers should confirm the allowances that match their marketing volume.
Best for
Wholesalers, rehabbers, and landlords running roughly five to fifty deals a year who want lead capture, follow-up, and deal tracking in one system; the entry plan is $149 per month, so occasional investors may prefer single-purpose tools.
What they do
- Lead capture websites
- Investor CRM and contact management
- Business phone system with call tracking
- Two-way SMS and ringless voicemail
- Marketing automation and follow-up campaigns
- Property pipeline and deal management
- Comps and owner data lookup
- Itemized rehab estimates
- Rental applications and tenant waiting lists
- Property marketing and disposition
Details
| Attribute | Value |
|---|---|
| How they charge | Solo $149/month, Team $299/month, and Executive $799/month, each cheaper billed annually; free trial on every tier. |
What stands out
- Plans run from $149 per month for one user to $799 per month for up to 15 users.
- The entry plan includes three lead-generating websites, five phone numbers, and 5,000 list pulls a month.
- The top plan bundles the AI Power Pack, REI Ads Manager, and ListHQ AI Suite, a stated $697 per month value.
- Grew out of software tools built for investor clients of a mortgage business during the 2008 downturn.