What is Propertybase Salesforce Edition?

It is a real estate CRM powered by Lone Wolf and built on Salesforce, used by agents and brokerages to manage clients and deals in one system.

Does Propertybase integrate with other tools?

Yes. Lone Wolf says it connects with many widely used apps and tools, and because the product is native to Salesforce, brokerages can also extend it with the 4,000 or more applications listed on Salesforce AgentExchange.

Does Propertybase scale for a growing brokerage?

The company says the product is designed to grow with an expanding team or brokerage, supporting multi-office and multi-territory structures without a re-implementation or system migration.

CRM & deal pipeline

Propertybase

Propertybase is a real estate CRM built natively on Salesforce and sold by Lone Wolf Technologies. It handles lead capture, routing and auto-matching to listings, a deal pipeline running from first enquiry to commission payout, built-in email marketing and property alerts, and Salesforce dashboards and reporting.

The product is licensed per user, and the force.com licence is included in the price from $89 per user per month. Lone Wolf Authentisign is built in, so offers are sent, signed, and tracked inside the CRM. Workflow automation runs on Salesforce Flow, Agentforce AI is used for lead scoring and deal predictions, and mobile apps give agents full access on iOS and Android. Releases ship every three to six weeks through AgentExchange.

The company reports more than 20,000 users and brokerages in over 60 countries, along with 363 or more verified AgentExchange reviews averaging 4.77 out of 5. Because the product sits on Salesforce, brokerages inherit SOC 2 and GDPR compliance, a stated 99.9% uptime, multi-office and multi-territory structures, and access to 4,000 or more apps through Salesforce AgentExchange.

The product now lives under the Lone Wolf brand at propertybase.lwolf.com. The site publishes only the per-user price, so buyers should confirm implementation scope, data migration, and what Salesforce licensing their configuration will require.

Best for

Brokerages and teams from roughly 10 agents up to 200 or more that want a real estate CRM on Salesforce infrastructure and can pay per user; not a fit for solo investors looking for a low-cost standalone CRM.

What they do

Salesforce-based real estate CRM
Lead capture, routing, and listing matching
Deal pipeline and commission tracking
Email marketing and property alerts
Authentisign electronic signature
Compliance checklists and document management
Mobile CRM for iOS and Android
Salesforce dashboards and reporting

Details

Attribute	Value
Ownership	Subsidiary
How they charge	From $89 per user per month, with the force.com licence included in the price.

What stands out

Used by more than 20,000 users at brokerages in over 60 countries.
Carries 363 or more verified Salesforce AgentExchange reviews averaging 4.77 out of 5.
Priced from $89 per user per month with the force.com licence included.
Runs on Salesforce with SOC 2, GDPR, a stated 99.9% uptime, and 4,000 or more AgentExchange apps.

Common questions

What is Propertybase Salesforce Edition?: It is a real estate CRM powered by Lone Wolf and built on Salesforce, used by agents and brokerages to manage clients and deals in one system.
Does Propertybase integrate with other tools?: Yes. Lone Wolf says it connects with many widely used apps and tools, and because the product is native to Salesforce, brokerages can also extend it with the 4,000 or more applications listed on Salesforce AgentExchange.
Does Propertybase scale for a growing brokerage?: The company says the product is designed to grow with an expanding team or brokerage, supporting multi-office and multi-territory structures without a re-implementation or system migration.