CRM & deal pipeline
HubSpot
HubSpot sells a customer platform built around a CRM, with separate marketing, sales, customer service, content, data, and CPQ and payments products that can be bought individually or together. A free tools tier sits below paid Starter, Professional and Enterprise editions.
The platform also sells AI agents that run on HubSpot Credits and are billed by result. The prospecting agent monitors buying signals, scores accounts against an ideal customer profile, sources contacts from providers including ZoomInfo, Apollo and Surfe, and drafts outreach; it is billed at $1 per lead. The data agent tracks buyer intent and custom account signals and writes research to the CRM record. The customer agent handles chat, email, form and voice support at $0.50 per resolution and $0.50 per voice minute.
HubSpot was founded in 2006 by two MIT graduate students and reports 306,000 customers, more than 9,000 employees and 15 global offices. Its global headquarters is in Massachusetts, with regional headquarters in Dublin for Europe, Singapore for Asia-Pacific, Sydney for Asia Pacific and Japan, and Bogota for Latin America, plus offices in Berlin, Ghent, Paris, Toronto, San Francisco, Tokyo, the Netherlands and the United Kingdom.
The crawled pages describe a general business platform; none of them document real-estate-specific objects, workflows or templates. Buyers should price the specific editions and the credit consumption of any agents before committing, and expect to configure deal and investor pipelines themselves.
Best for
Sponsors, brokers and operators who want one CRM for investor relations, lead tracking and email marketing and are willing to configure a general-purpose platform. Firms that need property- or deal-specific fields out of the box should look at a real estate CRM instead.
What they do
- Smart CRM and customer data platform
- Marketing automation software
- Sales pipeline and prospecting software
- Customer service and help desk software
- Content marketing and website tools
- Data management software
- CPQ, billing and payments software
- AI agents for prospecting, research and support
- Free tools tier and Starter editions
Details
| Attribute | Value |
|---|---|
| Founded | 2006 |
| Team size | 1,000+ employees |
| Other offices | San Francisco, CA, Dublin, Ireland, Singapore, Singapore, Sydney, Australia, Tokyo, Japan, Berlin, Germany, Paris, France, Ghent, Belgium, Toronto, Canada |
| How they charge | Free tools at no cost, with paid Starter, Professional and Enterprise editions above them; AI agents are billed by result at $1 per lead and $0.50 per support resolution. |
What stands out
- Reports 306,000 customers, more than 9,000 employees and 15 global offices.
- Founded in 2006; global headquarters in Massachusetts with regional headquarters in Dublin, Singapore, Sydney and Bogota.
- AI agents are billed by result: $1 per lead for the prospecting agent and $0.50 per resolution for the customer agent.
Common questions
- How much does HubSpot's customer agent cost?
- It is priced per conversation resolved, at $0.50 per resolution, with voice billed at $0.50 per minute. A Professional or Enterprise edition is required to access it, and it runs on HubSpot Credits.
- What does the prospecting agent do?
- It monitors buying signals, scores accounts against an ideal customer profile, sources the buying committee from providers including ZoomInfo, Apollo and Surfe, and drafts personalised outreach in each rep's voice across email, phone and LinkedIn. It is billed at $1 per lead when it recommends outreach.