CRM & deal pipeline
GoHighLevel
HighLevel is a sales and marketing platform that agencies can white-label and resell to their clients. It bundles a CRM with funnels and websites, forms and surveys, calendars, SMS and email automation, payments and reputation tools in one subscription, and the company now describes it as an AI-powered business operating system.
Work runs through one platform: lead capture with forms, quizzes, landing pages, a chat widget and missed-call text-back; follow-up through a consolidated conversation stream covering SMS, Messenger, Instagram DM, WhatsApp and live chat, plus workflows and appointment reminders; and closing through estimates and proposals, order forms, upsells, text-to-pay and payment integrations. Reputation management, review requests and broadcast campaigns cover the after-sale side.
Two plans are published: $97 a month for freelancers and solo marketers, which includes three sub-accounts, and $297 a month for agencies, which adds unlimited sub-accounts and rebilling of phone and email with no markup. Both start with a 14-day free trial. There is a mobile app, and an ideas board where users vote on development priorities.
HighLevel was founded in 2018. Its own timeline reports 1,000+ customers in 2019, more than 20,000 by 2022, more than 60,000 by 2023, and 2.2 million businesses powered in 2025. The corporate address published in the footer is 1801 N. Lamar St., Suite 600, Dallas, Texas 75202. Counters on the home page carry different figures from the timeline, so treat scale claims as the company's own.
Best for
Agencies and investor marketing teams that want one subscription covering CRM, funnels, SMS and email, and that plan to resell white-labeled sub-accounts to clients. Teams needing only one of those tools will pay for capability they do not use.
What they do
- White-label CRM for agencies
- Sub-accounts resold to clients
- Funnels, websites and landing pages
- Forms, surveys and quizzes
- SMS, email and WhatsApp automation
- Consolidated inbox for SMS and social DMs
- Missed-call text-back and conversation AI
- Calendars and appointment reminders
- Estimates, proposals and payment collection
- Membership sites and paid courses
- Reputation management and review requests
- Affiliate and referral tracking
Details
| Attribute | Value |
|---|---|
| Founded | 2018 |
| How they charge | Starter is $97 a month with three sub-accounts; the agency plan is $297 a month with unlimited sub-accounts. Both include a 14-day free trial. |
What stands out
- Founded in 2018; the company timeline reports 1,000+ customers in 2019, more than 20,000 by 2022 and more than 60,000 by 2023.
- Its 2025 timeline entry reports 2.2 million businesses on the platform.
- Plans are $97 a month with three sub-accounts and $297 a month with unlimited sub-accounts.
- The $297 plan rebills phone and email usage with no markup.
- Both plans start with a 14-day free trial.