Funnel Leasing

Funnel Leasing is a front-office platform for multifamily operators, organised around the renter rather than the property. One record follows a renter from first inquiry through application, move-in, and renewal, so teams can work across a whole portfolio instead of property by property, which is what makes centralized and specialized leasing roles workable.

The platform combines a CRM, communications across email, chat, SMS, and voice, applications with screening and fraud checks, and a resident portal (Nestio) for self-serve payments, requests, and renewals. Its AI, Fenix, answers and scores calls, handles prospect and resident conversations around the clock, and completes tasks end to end; an Intent Router decides whether the AI can answer or a person should, and hands off with the context attached. Workflow Studio lets operators build their own sequences mixing AI and human touchpoints, and Modes tune how the AI behaves for a conventional, lease-up, or affordable community.

Funnel says the platform powers 2 million units and keeps its integrations deliberately open, connecting existing vendor and proprietary tools rather than requiring operators to drop them. Published customer results include a 33% increase in tour-to-lease conversion and $4-5 million in annual savings alongside 50% higher compensation for leasing teams. The company also started H.O.M.E., a 501(c)(3) funded by a $1 donation for every new lease signed and completed on the platform.

Packages are tiered rather than posted with prices, and the heavier capabilities — fraud prevention, centralization, replacing the renter-facing stack — sit in the upper package, so get a written scope of which modules a quote includes.