Close is a sales CRM that combines calling, email, SMS, pipeline management, reporting and an AI sales agent named Chloe in a single platform. The company positions it as a CRM that helps teams act on their sales data rather than only record it.

What is Chloe, the AI agent in Close?

Chloe is an AI sales agent built into Close CRM. It calls leads, qualifies prospects through real conversations, books meetings and updates the CRM automatically. Close describes Chloe as part of the CRM rather than a separate tool or integration.

CRM & deal pipeline

Close

Close is a sales CRM that bundles calling, email, SMS and pipeline management into one interface. It is aimed at founders, small sales teams and small businesses rather than large sales organizations with a dedicated CRM administrator.

Communication is native rather than bolted on: a built-in and power dialer, bulk and individual email, SMS, a centralized inbox and task list, and automatic activity logging. Workflows automate multi-step follow-up across email, phone and SMS. Smart lists filter leads by recent engagement, stalled deals with no activity in 30 or more days, upcoming renewals, and new leads without logged activity. An AI sales agent called Chloe calls leads, qualifies them in live conversations, books meetings and updates records, and can be used inside Workflows on the higher plans.

Close was founded in 2013, after its founders ran an outbound sales agency called ElasticSales, and describes itself as profitable and customer-funded rather than venture-backed. It reports 120 employees, more than 11,500 customers worldwide, a 4.7 rating on G2 from more than 2,000 reviews, and more than 2 billion calls, emails and texts run through the platform. Its office is at 111 Congress Avenue in Austin, Texas.

Pricing is per user and published across four tiers plus a custom option, and each tier includes a monthly allowance of AI credits that do not roll over, so heavy use of Chloe means buying more credits. Close offers a 14-day free trial and a 30-day money-back guarantee.

Best for

Founders and small outbound teams that live in the dialer and want calling, SMS, email and pipeline in one tool; teams needing deep customization or an enterprise administration layer will find it deliberately narrower.

What they do

Sales CRM and pipeline management
Built-in power dialer
SMS messaging
Bulk and individual email sending
Automated multi-step workflows
Smart lists and lead filtering
Activity, pipeline and forecasting reports
Chloe AI calling agent
Call recording and coaching
Forms and lead capture

Details

Attribute	Value
Founded	2013
Team size	51-200 employees
Offices	Austin, TX
How they charge	Four published per-user tiers from $19 per month ($9 billed annually) up to $149 per month ($139 annually), plus custom pricing; each tier includes monthly AI credits.

What stands out

Founded in 2013; the company describes itself as profitable and customer-funded.
Reports 120 employees and more than 11,500 customers worldwide.
Reports a 4.7 rating on G2 from more than 2,000 reviews.
Published plans run from $19 per user per month, or $9 on the annual cycle, up to $149 ($139 annual).
States that more than 2 billion calls, emails and texts have run through the platform.

Common questions

What is Close?: Close is a sales CRM that combines calling, email, SMS, pipeline management, reporting and an AI sales agent named Chloe in a single platform. The company positions it as a CRM that helps teams act on their sales data rather than only record it.
What is Chloe, the AI agent in Close?: Chloe is an AI sales agent built into Close CRM. It calls leads, qualifies prospects through real conversations, books meetings and updates the CRM automatically. Close describes Chloe as part of the CRM rather than a separate tool or integration.