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CRM & deal pipeline

Carrot

Carrot sells lead generation websites and a CRM to local businesses, mainly real estate investors and agents and home service contractors, plus an agency product for marketing firms that run client sites. The sites are built to rank in search and to convert motivated sellers and local service enquiries into leads.

An AI website builder assembles a site from a short set of questions about the business, or by reading an existing URL, and the owner then adjusts color palette, design, copy, images and page sections with AI tools and a drag-and-drop editor. Each site ships with 50 auto-created location pages, services pages matched to the business, SEO and content strategies, keyword discovery, rank tracking for 35 keywords, a search performance dashboard, an SEO site audit tool and Google Search Console integration.

Attribution runs through unlimited campaign tracking links and call tracking numbers, so leads and closed deals can be traced back to a campaign; AI Call Insights turns each call into a transcript, summary and motivation rating. CarrotCRM handles lead management, with optional AI lead scoring, summaries and an autonomous lead manager that runs text conversations. Setup help ranges from a Quickstart package bought at checkout, through CarrotPro for custom design and deeper location page work, to a migration service for investors moving an existing ranking site onto the platform.

Pricing is published: the individual plan is $119 a month or $99 a month on an annual subscription, with extra sites at $39 a month; the agency plan is $299 a month with client sites at $29 a month each; the AI Suite is a $99 a month add-on and premium support is $69 a month. A 30-day money back guarantee is advertised.

Best for

Real estate investors, agents and home service contractors who want an SEO-focused site they can launch themselves, and marketing agencies managing client sites; less suited to firms that want a fully custom developer build.

What they do

  • Lead generation websites for real estate investors
  • Websites for home service contractors
  • CarrotAgency multi-client site management
  • CarrotCRM lead management
  • Call tracking and campaign tracking links
  • SEO keyword discovery and rank tracking
  • Quickstart and CarrotPro setup services
  • Website migration for existing sites
  • AI Suite add-on tools

Details

AttributeValue
Founded2013
Team size11-50 employees
How they chargeIndividual websites $119/month, or $99/month billed annually; extra sites $39/month; CarrotAgency $299/month with client sites at $29/month; AI Suite add-on $99/month.

What stands out

  • Has been in business since 2013 and reports 30+ team members across 11 states
  • Reports 4,000,000+ inbound leads and $1 billion+ in customer revenue generated through its sites
  • Individual plan is $119 a month, or $99 a month on an annual subscription, with extra sites at $39 a month
  • Agency plan is $299 a month, with client sites added at $29 a month each
  • Each site includes 50 auto-created location pages and rank tracking for 35 keywords

Common questions

What happens after signing up for a Carrot site?
The AI website builder asks questions about the business, or reads an existing URL, and builds a personalized site. The owner picks a color palette and design, connects a domain and the site goes live, then keeps editing copy, images and page sections with the AI tools and drag-and-drop editor.
What is included in the Quickstart setup service?
Quickstart replaces stock images with the owner's photos, implements schema for SEO, connects the CRM, sets up call tracking and supports domain connection. It can be bought during checkout or added later through live chat.
Can an existing website be moved to Carrot?
Yes. Carrot offers a migration service in which its team preserves the important elements of an existing site, including ranking long-tail URLs and content, and rebuilds it within Carrot's website framework.