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CRM & deal pipeline

BoomTown

BoomTown sells real estate lead generation, IDX websites, an intelligent CRM, and lead management services as packaged bundles for agents, teams, and brokerages. The company is based in Charleston, South Carolina, and its site footer links through to Inside Real Estate.

The distinguishing piece is Success Assurance. A team of Lead Concierges monitors the client's whole database for meaningful lead behaviors and engages leads at the moment they act, by text and call, so opportunities sitting in an old database get worked rather than aging out.

Products are sold in four packages sized by seats: an entry tier with 2 users included, a growth tier with 5 users, a team tier, and an enterprise tier with 10 or 25 users. Features across the tiers include an IDX site with agent subdomains, multiple website themes, customizable smart-drip plans, tagging and segmenting, back office integration, agent accountability tools, and Zapier, API Nation, and Google Calendar integrations.

Support is a large part of what is sold. The company says clients get access to 9 specialized teams spanning onboarding and implementation, technical support, training delivered in person or online, success management, lead generation strategy, and peer coaching from other operators, plus owner and agent communities and an annual BoomTown Unite mastermind. It says 40,000 real estate professionals use the platform. No prices are published on the site.

Best for

Teams and brokerages that want lead generation, an IDX site, and a CRM bought together, with a concierge team working new and dormant leads. Less suited to solo agents who already have a lead source and only need a database.

What they do

  • Real estate lead generation
  • IDX websites with agent subdomains
  • Real estate CRM with tagging and segmentation
  • Success Assurance lead concierge text and call follow-up
  • Customizable smart-drip marketing plans
  • Back office integration and agent accountability reporting
  • Onboarding, implementation, and training
  • Peer coaching and owner and agent communities

What stands out

  • Says 40,000 real estate professionals use the platform.
  • Packages are sized by seats, from 2 users on the entry tier to 10 or 25 users on the enterprise tier.
  • Success Assurance puts a team of Lead Concierges on the client's database, engaging leads by text and call.
  • Says clients get access to 9 specialized support teams plus an annual BoomTown Unite mastermind.