Does Zuma work with an existing CRM or PMS?

Yes. Zuma is built to integrate with the property management systems and CRMs an operator already runs, naming Yardi, CRM IQ, RealPage, Entrata and Knock, so that AI and human handling share the same lead and resident records.

What does the AI plus human model mean in practice?

Kelsey handles routine interactions across calls, texts, emails and chat, and a human operator on Zuma's team steps in for complex queries or anything where the answer does not exist online or in the property's knowledge base. The stated aim is round-the-clock responsiveness without adding work for on-site teams.

What does Zuma do for rent collections?

Collections AI automates rent reminders and follow-ups across multiple channels, supports customizable workflows and scores resident risk. Zuma states customers have reached 100% rent collection in the first month and cut collections workload by as much as 85%, with a reduction in bad debt.

Can Zuma handle move-outs as well as leasing?

Yes. Beyond leasing and collections, Kelsey supports move-out workflows: issuing initial notices, running final inspections and balance reconciliation, and tracking security deposit returns.

AI phone agents

Zuma

Zuma builds AI agents for multifamily property management. Its assistant, Kelsey, works across the resident lifecycle: answering leads by phone, SMS, email and web chat, booking tours on the on-site team's calendar, sending rent reminders and tracking promise-to-pay dates, and running move-out notices, final balance reconciliation and security deposit returns. A customizable AI receptionist handles inbound property calls.

The model pairs the AI with Zuma's own human operators, who take over complex questions or anything the property's knowledge base does not answer, around the clock. Kelsey works inside the systems an operator already runs, with named integrations for Yardi, CRM IQ, RealPage, Entrata and Knock; the collections product connects to the ledger and payment provider, and a Chrome extension lets on-site staff read transcripts and take a conversation over.

The platform is sold as Leasing AI, Collections AI and Voice AI, with voice call handling included in the leasing product at no extra charge. Both products come with outbound nurture calling, an analytics dashboard, and daily summary emails for tours, post-tour surveys and collections. Buying leasing and collections together is priced at least 30% below buying them separately, and conversations can move between channels without restarting.

Zuma was founded in 2021, is headquartered in Santa Monica, California, and had roughly 30 employees as of mid-2025. It has raised venture funding from investors including Andreessen Horowitz, Y Combinator, King River Capital, Range Ventures and Liquid 2 Ventures, and names customers including Fairfield, AIR Communities, Case & Associates, Raintree Partners, Griffis Residential and ZRS. Subscriptions are per unit per month on 30-day terms with no long-term agreement and a 30-day free trial. The conversion and collection figures quoted on the site are the company's own, and the headline lead-to-visit lift is stated inconsistently across pages, so it is worth asking for the underlying data.

Best for

Multifamily owners and operators who want lead response, tour booking and delinquency follow-up covered around the clock inside an existing Yardi, Entrata, RealPage or Knock workflow. Built for apartment portfolios, not single-family or commercial assets.

What they do

Leasing AI for lead response and tour scheduling
Collections AI for rent reminders and promise-to-pay tracking
Voice AI receptionist for inbound property calls
Move-out notices, final balances and deposit tracking
Human-in-the-loop operator team, 24/7
CRM and PMS integrations (Yardi, Entrata, RealPage, Knock, CRM IQ)
Outbound lead nurture calling
Daily tour summary and post-tour survey emails
Analytics dashboard and transcript Chrome extension

Details

Attribute	Value
Founded	2021
Team size	11-50 employees
How they charge	Per unit, per month subscription on 30-day terms, free for the first 30 days; leasing and collections bought together are priced 30%+ below buying them separately.

What stands out

Founded in 2021, headquartered in Santa Monica, with roughly 30 employees as of mid-2025.
Venture backers named on the site include Andreessen Horowitz, Y Combinator, King River Capital, Range Ventures and Liquid 2 Ventures.
Customers named on the site include Fairfield, AIR Communities, Case & Associates, Raintree Partners, Griffis Residential and ZRS.
Sold per unit per month on 30-day terms, free for the first 30 days, with no long-term agreement.
A published case study reports Case & Associates booked 5,500+ tours and $19M+ in lease revenue across a 30,000+ unit portfolio.

Common questions

Does Zuma work with an existing CRM or PMS?: Yes. Zuma is built to integrate with the property management systems and CRMs an operator already runs, naming Yardi, CRM IQ, RealPage, Entrata and Knock, so that AI and human handling share the same lead and resident records.
What does the AI plus human model mean in practice?: Kelsey handles routine interactions across calls, texts, emails and chat, and a human operator on Zuma's team steps in for complex queries or anything where the answer does not exist online or in the property's knowledge base. The stated aim is round-the-clock responsiveness without adding work for on-site teams.
What does Zuma do for rent collections?: Collections AI automates rent reminders and follow-ups across multiple channels, supports customizable workflows and scores resident risk. Zuma states customers have reached 100% rent collection in the first month and cut collections workload by as much as 85%, with a reduction in bad debt.
Can Zuma handle move-outs as well as leasing?: Yes. Beyond leasing and collections, Kelsey supports move-out workflows: issuing initial notices, running final inspections and balance reconciliation, and tracking security deposit returns.