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Market studies

Zonda

Zonda supplies housing data, research, and advisory services to homebuilders, developers, building product manufacturers, multifamily developers, lenders, and investors. It also runs new-home marketplaces, NewHomeSource and Livabl, and sells digital sales and marketing software to builders, and publishes BUILDER.

The data platform, Zonda Enterprise, tracks the new home construction lifecycle: land status, new and existing home inventory, sales performance, and future supply, updated daily. Users can define geographies by state, zip code, subdivision, or a drawn area on a map, then slice by product type, lot size, and pricing. The research arm publishes market reports covering 100+ U.S. CBSAs, each with 109 data fields including 48 proprietary points, plus recurring outlooks for apartments, rental and build-to-rent housing, homebuyers, master planned communities, and building products. An advisory group does tailored consulting for new homebuilding, from feasibility questions through positioning.

Zonda states it has 100% engagement with the top 100 builders in the US, tracks 500+ housing metrics in Zonda Enterprise, and staffs its advisory group with housing experts averaging 28 years of industry experience. A land acquisition product, Zonda Land AI, is announced as coming soon and is being promoted through a waitlist.

What to check directly: data, marketplace listings, advisory work, and digital software are separate product lines and none of them publish pricing, so scope and cost come from a sales conversation. The multifamily material is concentrated in the Apartment Outlook and Rental Housing Outlook rather than in the core builder platform.

Best for

Homebuilders, land buyers, and multifamily or build-to-rent developers who need new-home and rental market data down to subdivision or lot level, plus advisory consulting on a specific project.

What they do

  • Zonda Enterprise homebuilding data platform
  • Housing market reports by CBSA
  • Apartment and rental housing outlooks
  • Advisory and consulting engagements
  • New-home listings on NewHomeSource and Livabl
  • Digital sales and marketing software for builders
  • Building products market data
  • Economic forecasts and market analysis

What stands out

  • States 100% engagement with the top 100 builders in the US.
  • Zonda Enterprise tracks 500+ housing metrics, with land status, inventory, sales, and future supply updated daily.
  • Market reports cover 100+ U.S. CBSAs, each with 109 data fields including 48 proprietary data points.
  • Advisory group is described as housing experts with 28 years of average industry experience.