Yext

Yext sells an enterprise platform for managing a brand's location and product data and pushing it out to the places customers search: search engines, maps, directories, social and review platforms, and AI assistants. Its named components include a Knowledge Graph as the system of record, Scout for AI search and competitive intelligence, listings management, reviews and reputation, local social publishing, local landing pages, and site search.

The working model is data in, distribution out. Brand, branch, advisor, and product information is centralized in the Knowledge Graph; content generation tools draft local pages, social content, review responses, and email campaigns from that verified data; distribution pushes the content to publishers in real time, which Yext says happens directly rather than through an aggregator. Scout monitors visibility across AI and traditional search, benchmarks locations against local competitors, and returns prioritized next steps.

Yext states it is trusted by brands managing 4M+ locations worldwide and distributes structured data across 200+ endpoints, with named publisher integrations including Google Business Profile, Apple Business, Facebook, Bing, and Tripadvisor. It publishes industry programs for financial services and insurance, healthcare, retail, food and restaurants, and hospitality, including compliance-oriented features for financial advisors. Offices listed include New York, Arlington, West Palm Beach, London, Paris, Budapest, and Hyderabad.

What to check directly: pricing is not published, and the sales form asks how many locations a buyer has, so cost will track location count. Compliance and supervision features for regulated industries are described in general terms, so confirm what is actually included for a given plan.