Taradel

Taradel is a direct mail platform that a small business runs itself. The core products are Every Door Direct Mail, which blankets whole postal routes with no mailing list, personalised addressed mail driven by a list the customer builds or uploads, and Neighborhood Advantage, a saturation product that targets chosen neighbourhoods while excluding specific addresses. Printing and matched digital advertising are sold alongside the mail.

A campaign is built online: choose routes or an audience, design the piece with templates and the design studio or take the free professional design service, pick the in-home date, and order. EDDM comes two ways — All-Inclusive, where printing, postage and delivery are bundled and Taradel handles the drop, or EDDM Retail, where the printed pieces ship to the customer who bundles them, completes the USPS paperwork, drops them at the Post Office and pays postage there. Addressed mail adds a daily USPS email preview of the piece to the recipient, and both products come with campaign analytics and ROI tracking. Digital ads extend the same audience onto social feeds, podcasts and other platforms, with US-based marketing staff available on a free one-to-one call.

The company was started in 2003 by a founder whose employer passed on the idea, has been running for more than 20 years, and says over 30,000 businesses have used it. It lists twelve straight years on the Inc. 5000 and turnkey programmes built for USPS, Canada Post and FedEx. UpSwell acquired Taradel in 2024; the site says the team remains Richmond-based, and the address given is 4192 Innslake Drive, Glen Allen, Virginia.

Prices are published per piece and per quantity. Printing starts as low as 4¢ per piece for flyers, 6¢ for postcards and 7¢ for EDDM pieces, with EDDM All-Inclusive priced by size and quantity including postage. Promotional codes run seasonally, so the rate a buyer sees may be a sale price rather than the standing one.