Tactica RES

Tactica RES publishes Excel-based underwriting models for real estate investors, brokers and developers who want an analyst's output without hiring one. The catalogue covers multifamily development, value-add and redevelopment models, a residential analysis model and a rent comp model, plus a free multifamily financial template the firm says will underwrite an apartment deal in 15-20 minutes.

Each paid model comes with a written and video tutorial. The models require macros to be enabled in Excel, and the development and redevelopment models also require iterative calculations to be turned on, or the analysis tabs and calculations will not work. A blog and a Friday newsletter cover market data, capital markets and deal financing.

The practice started in 2019 and reports 20,000+ free templates downloaded, 600+ proforma models purchased, 120+ articles published and 8,000 newsletter subscribers. The model business has since been folded into a financing practice: the principal has joined Ludian Advisors as a vice president arranging debt and equity nationally, and the site now offers the proforma models free alongside a live deal, with lender quotes run through the proforma rather than the client running the numbers alone.

There is no hourly billing and no fee for the analysis; the firm says it earns a placement fee at closing. That alignment is worth understanding before engaging: the analysis is paid for by the financing being placed.