Marketing & lead generation
Sprout Social
Sprout Social is a social media management platform. It covers publishing and scheduling, a consolidated engagement inbox, keyword and location monitoring, social listening, review management, analytics and reporting, employee advocacy, and a separate influencer marketing product for creator discovery, campaign management and competitive tracking.
The platform is sold per seat on annual billing, with a 30-day free trial and no credit card required to start. Published plans are Standard at $199 per seat per month, Professional at $299, Advanced at $399, and a custom-priced Enterprise plan adding onboarding, SSO setup and priority support; a publishing-focused plan runs $79 per seat per month on annual billing, or $99 billed monthly, and connects up to 5 social profiles. Profile limits, AI agent credits, competitor and paid insights, sentiment, API access and helpdesk integrations vary by tier. A paid consulting add-on pairs clients with strategy consultants for industry analysis, playbooks and custom training, and the company runs affiliate, agency and public sector partner programs with revenue share.
The company launched in 2010, reports 1,400+ global employees and customers in 100+ countries, and says over 30,000 brands use the platform. Offices are listed in Chicago, Dublin and Krakow, with most roles flexible on location.
Because pricing is per seat and several capabilities sit only in higher tiers, cost scales with both team size and feature needs. Check the plan comparison for the number of social profiles included and whether the reporting, listening and integration features you need are in the tier you are pricing.
Best for
Portfolio owners and property marketing teams running many branded social accounts who need approval workflows, listening and reporting. Priced per seat, so a poor fit for a single operator posting to one or two accounts.
What they do
- Social publishing and scheduling
- Consolidated engagement inbox
- Social listening and keyword monitoring
- Analytics and performance reporting
- Review management
- Employee advocacy
- Influencer marketing and creator discovery
- Helpdesk and CRM integrations
- Paid strategy consulting add-on
Details
| Attribute | Value |
|---|---|
| Founded | 2010 |
| Team size | 1,000+ employees |
| Offices | Chicago, IL, Dublin, Ireland, Krakow, Poland |
| How they charge | Per seat, billed annually: Standard $199, Professional $299 and Advanced $399 per seat per month, Enterprise custom, plus a $79 per seat publishing plan ($99 billed monthly). 30-day free trial. |
What stands out
- Says over 30,000 brands use the platform, across 100+ countries.
- Published pricing is $199, $299 and $399 per seat per month for Standard, Professional and Advanced, with a custom Enterprise tier.
- A publishing-focused plan is $79 per seat per month on annual billing, or $99 billed monthly, for up to 5 social profiles.
- Launched in 2010 and reports 1,400+ global employees, with offices in Chicago, Dublin and Krakow.