Semrush

Semrush is a search visibility platform. It covers organic search and how a brand appears in AI-generated answers, packaged as a unified product called Semrush One and marketed around measuring brand visibility across search, AI search, PPC, and social.

The work it supports is grouped on the site as growing search visibility, connecting with local customers, creating content, fixing technical site issues, growing off-site authority, and building client strategies for agencies. Free tools on the site include a website traffic checker and a ranking of top websites by traffic.

Semrush data also reaches other tools through integrations and an API: keyword research inside CMS and blog editors, backlink insights inside reporting dashboards, content optimization inside writing tools, conversion rate optimization, and agentic SEO workflows that run from brief to content recommendations. A Semrush MCP connection puts its traffic, visibility, and market data directly inside AI assistants.

The company runs a reseller program for regional partners, a technical partner program that uses OAuth so a platform can pull only the metrics it needs, and an affiliate program through Impact Radius paying $200 for each new sale, $10 for each new trial, and $0.01 for each new sign-up, with last-click attribution and 120 days of cookie life. A free seven-day trial is offered; subscription prices are not shown on the pages crawled.