Self Storage 101 (Bob Copper)

Self Storage 101 is an advisory and consulting practice working only in self storage, including boat and RV storage. It helps owners, investors, developers, and lenders decide whether to build, buy, or change how a facility is run.

Core services are market feasibility studies, due diligence and acquisition audits, operational audits, and training and education. Feasibility work examines demand, competition, site potential, and project viability before capital is committed. Due diligence gives a view of a facility's risks, opportunities, and performance before or after acquisition. Operational audits look for gaps in staffing, processes, customer experience, and revenue performance.

The practice also covers specialized projects: flex space conversions, climate-controlled facilities, expansions, and boat and RV storage. Training equips owners, managers, and site teams with manuals and operating guidance drawn from the team's own development and ownership experience.

A separate service, Management Lite, sits between self-management and a full third-party management company. The firm handles employee recruitment and training, operating practices, website and marketing assistance, and revenue management while the owner keeps operational control, on a monthly contract rather than a long-term agreement. Fees are not published; engagements begin with a conversation about the project.