What does Rentgrata cost a renter?

Nothing. Rentgrata says it is free for current residents and for people searching for an apartment; the property management company pays for the platform.

How is a resident's privacy protected?

Rentgrata shares only a first name, residency details such as "1 Bedroom", selected likes or interests, and an optional profile picture. Full name, contact information, unit number, and phone number are never shared, and texts go through a masked number. A resident can block another user from messaging them.

When are referral rewards paid out?

Rewards are typically paid 30 to 90 days after the prospect's move-in date. Questions about reward eligibility or payment go to the property management team rather than to Rentgrata.

Lease-up consultants

Rentgrata

Rentgrata connects prospective renters with current residents of the same apartment community so prospects can ask what living there is actually like before signing a lease. Residents opt in as ambassadors, approved by the leasing team, and conversations run either on rentgrata.com or through a Rentgrata Messenger widget installed on the property's own website.

When a conversation leads to a move-in, both the prospect and the resident receive a bonus, and Rentgrata automates and tracks those referral payouts for the management company. Messaging is privacy-limited by design: only a first name, residency details such as "1 Bedroom", selected likes and interests, and an optional profile picture are shared, and texts route through a masked number so phone numbers stay private. Residents can block further messages from their profile.

An AI layer called Ari analyzes the conversations and returns anonymized insights, marketing content ideas, and signals about what residents like and what needs fixing, which feeds renewal and marketing work as well as leasing. The platform integrates with Yardi and RealPage, first connected in 2022. It is free for renters and current residents; management companies pay.

Rentgrata says it has hosted more than 350,000 renter conversations, produced 65,000 move-ins, and served more than 1,500 communities since 2017. The company has been acquired by Opiniion and now publishes as an Opiniion company, with the mailing address on its site at 382 NE 191st Street, PMB 33934, Miami, FL 33179.

Best for

Multifamily leasing teams that want prospects hearing from residents rather than from stale reviews, and that can fund a referral bonus at move-in. Free for renters and residents; the management company pays.

What they do

Prospect-to-resident messaging
Resident ambassador programs
Automated referral bonus payouts
Rentgrata Messenger website widget
Ari AI conversation insights
Yardi and RealPage integrations
Lead nurturing and conversion reporting

Details

Attribute	Value
Founded	2017
Ownership	Subsidiary

What stands out

Reports more than 350,000 renter conversations and 65,000 move-ins.
Says it has served more than 1,500 communities.
Shares only a resident's first name, residency details, interests, and optional photo; texts route through a masked number.
Integrated with Yardi and RealPage starting in 2022.
Acquired by Opiniion and now published as an Opiniion company.

Common questions

What does Rentgrata cost a renter?: Nothing. Rentgrata says it is free for current residents and for people searching for an apartment; the property management company pays for the platform.
How is a resident's privacy protected?: Rentgrata shares only a first name, residency details such as "1 Bedroom", selected likes or interests, and an optional profile picture. Full name, contact information, unit number, and phone number are never shared, and texts go through a masked number. A resident can block another user from messaging them.
When are referral rewards paid out?: Rewards are typically paid 30 to 90 days after the prospect's move-in date. Questions about reward eligibility or payment go to the property management team rather than to Rentgrata.