REI/kit

REI/kit is wholesaling and house flipping software that bundles motivated seller leads, outbound marketing, lead capture websites, a CRM, and deal analysis into one subscription. The company frames it as a three-step loop: get leads, automate follow-up, then analyse the deals that come back.

Lead lists are built from eight stackable motivated seller types, including absentee owned, vacant, high equity, low equity, empty nesters, trustee owned, corporate owned, and seller, and can be narrowed with 85 filters across owner type, property type, equity, and mortgage type. Leads arrive already skip traced for phone numbers and emails where available. Outreach runs across five channels: SMS and email with ChatGPT-backed SmartText generation, direct mail postcards, a virtual phone for cold calling, and ringless voicemail, with an automated A2P 10DLC system capturing SMS consent.

On the analysis side, premium high-density comps and a sales comparison tool establish ARV, a nationwide rehab cost estimator indexes construction costs to the property, and multiple exit strategies cover flip, wholesale, rental, vacation, and BRRRR alongside a rental proforma. Deal marketing PDFs are produced for resale buyers or for lenders. Lead capture websites are built on a mobile-first stack rather than WordPress, and Zapier connects the platform to other systems.

The published pricing table lists a tier at $204 per month, or $170 per month billed annually at $2,040, including 120 analysis and marketing projects a month, 250 motivated seller leads a month, 10 lead capture websites, eight local phone numbers, and up to 10 team members. The company says the platform has been used on over 275,000 deals. Buyers should confirm current tiers and overage rates directly, since the table lists several plans with different unit pricing.