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Property management software

RealPage

RealPage sells property management software, analytics and AI for rental housing owners and operators. Its catalogue is organised by function — marketing and advertising, leasing and lead management, resident experience, property management and accounting, spend and vendor management, utility and sustainability, and investment and asset management — and by portfolio type, covering conventional multifamily, affordable housing, student, senior, single-family and scattered-site, self storage, commercial, community associations, military housing and small independent portfolios.

On the operations side, OneSite is the property management system, paired with accounting, budgeting and reforecasting, facilities management and spend management. Leasing runs through a CRM, online leasing, screening and prequalification, payments, deposit alternatives, renters insurance, a contact center and self-guided, virtual and agent-led tour options. The resident side covers the LOFT resident portal, loyalty rewards, rent reporting and resident services, and Smart Building unifies IoT automation, access control and managed Wi-Fi with submetering and utility billing.

The data and AI layer includes Market Analytics, Business Intelligence, Performance Analytics Benchmarking, Asset Investment Management, Data Management Services, Investor Management Services, Realpage Exchange (RPX) and the Cherre data foundation. A Lumina AI suite adds agents for leasing, residents, operations, spend, finance, facilities and analytics, alongside AI Revenue Management and AI Screening. Demand Marketing, the former G5 business, covers multifamily marketing end to end, and DemandX applies supply intelligence across the demand funnel.

The crawled pages are product overviews. They publish no pricing, company history, headcount or office information, so contract structure, module bundling and implementation scope all have to come from the sales team; the numbers listed on the site are 1.877.325.7243 and 1.877.325.7066.

Best for

Apartment owners and operators consolidating leasing, accounting, screening, utilities and analytics with one vendor, including affordable, student, senior and single-family portfolios. Expect a quoted enterprise contract, not published pricing.

What they do

  • Property management software (OneSite)
  • Accounting, budgeting and reforecasting
  • AI revenue management
  • Resident screening and prequalification
  • Leasing CRM and online leasing
  • Payments and deposit alternatives
  • Utility billing, submetering and expense management
  • Marketing, websites and digital advertising
  • Business intelligence and performance benchmarking
  • Asset and investment management reporting

What stands out

  • Demand Marketing is the former G5 business, rebuilt as an end-to-end multifamily marketing solution.
  • The Lumina AI suite includes agents for leasing, residents, operations, spend, finance, facilities and analytics.
  • Smart Building unifies IoT automation, access control and managed Wi-Fi into a single ecosystem.
  • Covers affordable, student, senior, single-family, self storage, commercial, community association and military housing portfolios alongside conventional multifamily.