Prorize

Prorize is a revenue management software and pricing consulting company based in Marietta, Georgia. Its Self Storage Revenue Optimizer (SSRO) sets move-in rates and existing-tenant rate increases for self-storage operators, and its AI Pricing Platform is applied to senior living, multi-family housing, and other industries.

The system forecasts demand and predicts price sensitivity rather than following competitor rates, using at least a year of historical data as one of many inputs, and segments customers to decide which unit sizes and attributes should move up or down and by how much. The AI Pricing Platform runs in three recurring cycles covering data discovery and infrastructure, science, and actionable recommendations. Prorize describes itself as an extension of the client's team, with regular phone and in-person meetings while recommendations are implemented, and offers a pricing assessment as the first step.

Founded in 2006, Prorize marked 20 years in 2026. It says it supports pricing decisions across nearly 4,000 storage locations and 1.8 million units worldwide, generates more than 300,000 demand forecasts each day, and serves customers in 28 countries across six continents with 40 employees in the United States, Turkey, Kenya, Denmark, and Finland. It reports that operators using SSRO in the United States achieved more than 4.3 percent same-store revenue growth in 2025.

Prices are not published and engagements begin with a requested assessment. Ask how existing-tenant rate increase logic is governed, what historical data feed is required, and what the ongoing support model looks like after implementation.