Direct mail & outbound
PostcardMania
PostcardMania designs, prints, and mails direct mail campaigns for small businesses, real estate among the industries it works in. It was founded in 1998 and prints everything in-house rather than brokering the work out.
A campaign is planned with a marketing consultant. The buyer picks a format — standard, jumbo, or colossal postcards, brochures, "handwritten" yellow letters, or Genius mailers — then buys a list through PostcardMania or supplies one, and the company handles presort, postage, and mail tracking. Consumer lists can be filtered on criteria such as ZIP code, age, income, and interests; business lists on radius, employee count, industry, and gross income.
The Everywhere Small Business product adds matching ads on Google, Facebook, Instagram, YouTube, and Gmail aimed at the same prospects who receive the mail piece, with delivery tracking, campaign results, and recorded inbound calls in one dashboard. Every Door Direct Mail saturation campaigns are also available, subject to USPS route, size, and volume rules.
The company reports more than 320 staff on a 69,800 square-foot campus in Clearwater, Florida, campaigns for 132,490 customers, and more than 1.8 billion bulk mail postcards mailed since 1998. Printing starts at 7 cents per postcard; ask for a quote that separates printing, postage, and list cost before comparing it to another mail house.
Best for
Investors and small businesses that want one vendor handling design, printing, list, postage, and matching digital ads on a repeating mail schedule. Less compelling if you already have a list broker and a printer you trust.
What they do
- Postcard design, printing, and mailing
- Bulk mail presort and postage handling
- Consumer and business mailing list purchase
- Every Door Direct Mail (EDDM) campaigns
- Matching Google, Facebook, Instagram, YouTube, and Gmail ads
- Call tracking and recording dashboard
- "Handwritten" yellow letters
- Brochures and Genius mailers
- Mail piece delivery tracking
Details
| Attribute | Value |
|---|---|
| Founded | 1998 |
| Team size | 201-500 employees |
| How they charge | Printing from 7 cents per printed postcard; postage, mailing lists, and matching digital ads are priced separately. |
What stands out
- Founded in 1998 and reports more than 1.8 billion bulk mail postcards mailed since
- Runs a 69,800 square-foot in-house printing plant in Clearwater, Florida with more than 320 staff
- Says it has built campaigns for 132,490 customers
- Printing prices start at 7 cents per printed postcard, before postage and list cost
Common questions
- What qualifies a mailing for EDDM?
- An Every Door Direct Mail campaign must go only to ZIP codes on USPS door-to-door routes and cover at least one complete carrier route with a minimum of 200 pieces. The postcard must be taller than 6.125 inches or longer than 11.5 inches, and smaller than 12 by 15 inches. No more than 5,000 EDDM postcards may be mailed per day, and mail tracking is not available on EDDM.
- Do I have to buy the mailing list from PostcardMania?
- No. A list can be bought through PostcardMania or supplied by the buyer. Purchased lists are sourced from list providers at volume pricing, can be run against the National Change of Address database, and carry a deliverability guarantee. Most lists cost a few cents per record, and the company will run a free count and quote by phone.