Direct mail & outbound
Postalytics
Postalytics is direct mail automation software. Marketers build a postcard, letter, or self-mailer, connect it to a CRM or marketing automation system, and let campaigns trigger from events in those systems, with delivery and response tracked per piece rather than estimated after the fact.
The platform includes a direct mail editor and proofer, templates, Flows for workflow automation, MailBack automated postal retargeting, personalized URLs and QR codes for attribution, and tracking and analytics dashboards. It sells mailing lists — consumer, B2B, new mover, new homeowner, mortgage, automotive, and political — and offers list validation, with print and postage fulfilled through printer partnerships. The company advertises 3,000+ technology integrations plus an API, and covers the United States and Canada, with separate pricing pages for each.
The company was founded as Boingnet in 2013 and pivoted to Postalytics in 2017, describing itself as the creator of the direct mail automation category. Plans run from free through subscription and annual tiers, with volume discounts, white-labeled client accounts and a template distribution system for agencies, and separate nonprofit marketing mail pricing. There are no minimum order quantities.
Per-piece cost falls as volume rises, and the US and Canada rate cards are published separately, so check the current per-piece price for the format and volume you plan to send, and confirm which integration your CRM uses before committing to a plan.
Best for
Marketing and acquisition teams that want mail triggered from CRM events and measured like email. Volume discounts and no minimum order make it workable for recurring small batches as well as large drops.
What they do
- Automated postcard, letter, and self-mailer campaigns
- CRM and marketing automation integrations
- Direct mail editor, proofer, and templates
- MailBack automated postal retargeting
- Delivery tracking and response analytics
- Mailing list purchase and list validation
- Print and postage fulfilment
- Direct mail API
Details
| Attribute | Value |
|---|---|
| Founded | 2013 |
What stands out
- Founded as Boingnet in 2013 and relaunched as Postalytics in 2017, which the company calls the start of the direct mail automation category.
- Advertises 3,000+ technology integrations plus an API for triggering mail from existing systems.
- Sends automated direct mail across the United States and Canada with no minimum order quantities.
- Offers free, subscription, and annual plans, including white-labeled client accounts and nonprofit marketing mail pricing.
Common questions
- What is a direct mail system?
- Direct mail is a marketing system that sends promotional material physically through the mail to prospects and customers. Automation software runs that process end to end, so letters, postcards, and other formats are produced and mailed without anyone handling them manually.
- What is the most common form of direct mail?
- The postcard, because it is relatively low cost and an easy way to reach a large number of people. Letters, brochures, and catalogs are the other common formats.