Property data
Placer.ai
Placer.ai is a location analytics platform that reports offline visitation patterns, trade areas, audience behavior, and demographics for physical properties. Its customers span commercial real estate, retail, dining, CPG, civic and government organizations, finance, advertising, healthcare, and higher education, and use the data for site selection, market research, and tracking how a property or a chain is performing.
The data is delivered through a dashboard with tools for chain analysis, industry trends, points of interest, return-to-office tracking, and migration trends. Results can be exported, pushed into other analytics tools, or embedded as widgets, and an API and data marketplace let customers pair Placer data with their own. Beyond visitation, the company says it has added layers such as local crime trends and planned developments.
On privacy, the company describes a three-step method: data partners strip personal identifiers such as mobile advertising IDs before the data reaches Placer; the data is then aggregated around a point of interest using K-anonymity of 50 devices; and the result is extrapolated from a representative sample. A free version of the platform is offered to educational users, small organizations, and others who need it.
Pricing is not published. The site routes buyers to a demo or pricing request, or to a free dashboard signup, so confirm what a subscription covers for the property types and geographies you care about before committing.
Best for
Retail, commercial real estate, and civic teams that need visitation and trade-area evidence behind a site decision or a market study. Buyers who only need an occasional look at one property can start on the free dashboard tier rather than a paid subscription.
What they do
- Foot traffic and visitation reporting
- Trade area and audience demographic analysis
- Chain performance and industry trend analysis
- Site selection research
- Migration trend and return-to-office analysis
- Data exports and API access for external tools
- Embeddable foot traffic widgets
What stands out
- Says it has built a portfolio of over 4,000 customers across commercial real estate, retail, dining, CPG, and civic organizations.
- Launched its location analytics platform in 2018 and says it reached $100M in ARR in 2024.
- Aggregates device data around points of interest using K-anonymity of 50 devices before extrapolating from a representative sample.
- Reports 1200+ university and education users and 2200+ US government users on the free version of its platform.
Common questions
- How does Placer.ai handle individual privacy?
- Device data is stripped of personal identifiers, such as mobile advertising IDs, by Placer's partners before it is shared with the company. It is then aggregated around a specific point of interest using K-anonymity of 50 devices, and extrapolated with proprietary technology to produce broader estimates from a representative sample.