Signage
Persona Signs
Persona Signs manufactures exterior and interior signage and now trades as part of Persona Services Group, which brings signage, lighting and facility services together under one contract for brands operating dozens to thousands of locations.
Each client gets a dedicated account team and a project manager who owns design, production, permitting and installation, and stays the single point of contact across every site. Installation runs through a national network of certified installers working under the group's quality standards, compliance protocols and project oversight. Beyond signs, the group handles national rebrands, site and architectural lighting, LED retrofits, electrical upgrades, exterior cleaning, repair and renovation, with emergency response available around the clock.
Persona Signs was founded in 1980 in Watertown, South Dakota, opened a second manufacturing plant in Madison, South Dakota in 1994 and a Sioux Falls sales office in 2017. The group also includes Triangle Sign & Service, founded in 1931 and based in Baltimore since 1999. Persona Services Group reports 560+ professionals, nearly 260,000 square feet of manufacturing space across four facilities, more than 170 years of combined industry experience, and more than 200 name-brand clients at thousands of locations across North America.
The crawl landed on personaservicesgroup.com rather than the personasigns.com address on file. Confirm which entity signs the contract, whether lighting and facility maintenance are bundled with a sign order, and which manufacturing facility would build your programme.
Best for
Multi-site brands that need signage manufactured, installed and maintained to one standard across many locations, and want lighting and facility work on the same contract. A single owner buying one sign is not the target customer.
What they do
- Exterior and interior sign design and manufacturing
- National signage rollouts and rebrands
- Sign installation through certified installers
- Sign and lighting maintenance and repair
- Site, architectural and LED retrofit lighting
- Facility maintenance, electrical upgrades and exterior cleaning
- Permitting and project management for sign programs
- Around-the-clock emergency response
Details
| Attribute | Value |
|---|---|
| Founded | 1980 |
| Team size | 501-1,000 employees |
| Other offices | Madison, SD, Sioux Falls, SD, Baltimore, MD |
What stands out
- Persona Signs was founded in 1980 in Watertown, South Dakota, and added a Madison, South Dakota plant in 1994.
- The group reports 560+ professionals and nearly 260,000 square feet of manufacturing space across four facilities.
- Says it serves more than 200 name-brand companies at thousands of locations across North America.
- Cites more than 170 years of combined industry experience and a national network of certified installers.
- Also includes Triangle Sign & Service, founded in 1931 and based in Baltimore since 1999.