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Direct mail & outbound

Open Letter Marketing

Open Letter Marketing is a mail house that also supplies the strategy and software around a campaign: audience and mailing lists, creative, print production, campaign execution and integrations back into the client's own systems. It grew out of direct-to-seller real estate investing and still serves investors and agents, alongside home services trades, professional and financial firms, marketing agencies and ecommerce sellers.

The catalogue runs from postcards in 4x6, 6x9, 6x11 and 9x12 sizes, with optional Street View imagery and a printed offer, through printed letters, snap packs and tri-fold flyers, to real penned letters written with an actual blue ink pen by the company's writing machines, including the envelope addresses on the professional version. Multi-touch campaigns of three to six touches can be assembled from preset templates or built to a custom cadence and then mailed on schedule.

Open Letter Connect is the automation layer, triggering mail from a CRM, ecommerce platform, marketing workflow or internal software. Campaigns come with marketing coaches rather than being purely self-serve, and the company says it is trusted by more than 1,000 companies and lists an Inc. 5000 placement.

Per-piece prices appear on individual product pages, with Snap Pack Check Mailers listed at $1.05 each. List costs, postage class and volume all move the real number, so price a specific campaign rather than working from a single unit rate.

Best for

Investors and local businesses already spending real money on direct mail who want lists, creative, print and automated multi-touch cadences from one vendor. Not aimed at a one-off small postcard drop.

What they do

  • Multi-touch direct mail campaigns
  • Postcards in 4x6, 6x9, 6x11 and 9x12
  • Real penned personal and professional letters
  • Printed letters
  • Snap pack mailers
  • Tri-fold flyers
  • Mailing list sourcing and processing
  • Open Letter Connect direct mail automation
  • Direct mail strategy coaching

Details

AttributeValue
Founded2016
How they chargePer-piece prices are published by product; Snap Pack Check Mailers are listed at $1.05 per piece, before list costs, postage class and volume are applied.

What stands out

  • Launched in 2016, out of the founder's own direct-to-seller investing campaigns.
  • Says it is trusted by more than 1,000 companies, and lists an Inc. 5000 placement.
  • Real penned letters are written with a blue ink pen by writing machines, addresses included on the professional version.
  • Publishes per-piece prices by product; Snap Pack Check Mailers are listed at $1.05.