Skip to content

Direct mail & outbound

Motivated Leads

Motivated Leads is a digital marketing agency that generates motivated seller leads for real estate investors, wholesalers, and flippers. It sells two ways: pay-per-lead, where the investor picks the counties and pays only for the leads received, and custom marketing, where the agency runs Facebook ads, Google ads, and SEO inside the investor's own ad accounts and drives traffic to the investor's own site.

Leads arrive through multi-step forms that ask only the questions an investor needs, and are described as real time and exclusive to one buyer. A refund policy lets a bad lead be returned for full credit. Pay-per-lead carries no monthly fee and a known cost per lead; custom work is a monthly engagement in which the branding and the ad accounts stay with the investor, which the agency argues pays off over a longer period.

The company says it came out of its own investing, running ads through 412houses.com and buying two single-family homes in its targeted zip codes in the first month. It reports 5,000+ leads generated for 400+ clients nationwide, about $5 million spent on lead generation, and an average close rate of 10%, and states that 10-15% of its leads convert into deals. It names Carrot, Collective Genius, and Launch Control among the partners that recommend it.

Pay-per-lead prices start at $300 per lead and vary; custom marketing starts at $2,500 a month on top of ad spend. The company is direct about fit: it says an investor who is not already seasoned, and who does not have systems in place to handle the lead flow, is not a fit.

Best for

Seasoned investors and wholesalers with intake and follow-up systems already running who want exclusive seller leads in counties they choose. The company says investors without those systems, or not yet closing deals, are not a fit.

What they do

  • Pay-per-lead motivated seller leads
  • Facebook advertising campaigns
  • Google PPC campaigns
  • SEO for investor websites
  • Custom investor marketing campaigns
  • County-level lead targeting

Details

AttributeValue
How they chargePay-per-lead from $300 per lead with no monthly fee; custom marketing from $2,500 per month plus ad spend.

What stands out

  • Reports 5,000+ motivated seller leads generated for 400+ clients nationwide.
  • Leads are exclusive to one buyer, and a bad lead can be refunded for full credit.
  • States an average close rate of 10% on the leads it delivers.
  • Pay-per-lead starts at $300 per lead; custom marketing starts at $2,500 a month.
  • Names Carrot, Collective Genius, and Launch Control as partners that recommend it.

Common questions

What services does Motivated Leads offer?
Pay-per-lead motivated seller leads, Facebook ads, Google PPC, and SEO, aimed at flippers, wholesalers, and buy-and-hold investors. The two packages are pay-per-lead, which has no monthly fee, and custom marketing, which is run in the investor's own ad accounts and points traffic at the investor's own site.
Pay-per-lead or a custom campaign?
Pay-per-lead has no monthly expense and a known cost per lead, and the investor pays only for the leads received. A custom campaign is designed around the investor's own brand, or builds one, and runs ads and SEO under it, which the company argues pays off over the longer run while leads still come in. Which fits depends on the investor's strategy.