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Marketing & lead generation

Mailchimp

Mailchimp is an email and marketing automations platform for growing businesses, covering campaigns, automations, audience and subscription management, landing pages, social media marketing, advertising, lead generation, reporting and analytics, and AI-assisted content tools. It lists more than 300 integrations with other software.

Paid plans are tiered by the number of contacts stored, and the tier chosen also sets the monthly send limit; on the Standard plan the send limit is 12 times the contact limit. Exceeding the contact or send limit does not interrupt service. Instead an add-on contact block is charged, and going over by more than one block's worth means multiple blocks. The size and price of a block depend on plan and tier, archived and cleaned contacts do not count toward the contact limit, and the contact limit can be changed at any time.

Standard and Premium plans include personalized onboarding with a dedicated specialist: up to four one-hour sessions in the first 90 days on the higher tier, or one hour on the lower, covering a product tour, a strategic action plan, account setup, contact import, and getting a first campaign sent. Select plans also include a Customer Success manager who reviews marketing efforts and uses milestone meetings to check progress. Mailchimp says 89% of customers would highly recommend its personalized onboarding service.

Mailchimp was founded in Atlanta in 2001 and was acquired by Intuit in 2021. Its owned and operated servers are located in United States data centers, and it publishes a data security and privacy page covering data center security, application security and compliance certifications. A free 14-day trial is offered; plan prices appear once a contact limit is selected rather than on the pages reviewed.

Best for

Operators who want a mainstream email and SMS platform with automations and reporting, and who can live with pricing that scales by contact count and send volume. Onboarding help is bundled on the higher plans.

What they do

  • Email marketing campaigns
  • SMS marketing
  • Marketing automations
  • Audience and contact management
  • Landing pages and lead generation
  • Social media marketing and content tools
  • Reporting and marketing analytics
  • AI content tools and recommendations
  • Personalized onboarding services
  • Customer success management on select plans

Details

AttributeValue
Founded2001
OwnershipSubsidiary

What stands out

  • Founded in Atlanta in 2001 and acquired by Intuit in 2021.
  • Lists more than 300 integrations with other software.
  • On the Standard plan the monthly send limit is 12 times the contact limit, and overages are billed as add-on contact blocks rather than cutting off service.
  • Standard and Premium plans include personalized onboarding, up to four one-hour sessions in the first 90 days.
  • States 89% of customers would highly recommend its personalized onboarding service.
  • Owned and operated servers are located in United States data centers.

Common questions

What happens if I exceed my contact or send limit?
Service is not interrupted. Mailchimp charges for an add-on contact block, a smaller extra set of contacts, and going over by more than one block's worth means multiple blocks are charged. The price of a block, and the contacts and email sends it includes, depend on the plan and pricing tier.
Do archived contacts count toward my plan limit?
No. Archived and cleaned contacts do not count toward the contact limit, and the contact limit can be changed at any time.
What is included in personalized onboarding?
On Standard and Premium plans an onboarding specialist meets one to one during the first 90 days, up to four one-hour sessions on the higher tier and one hour on the lower. Sessions cover a product tour, a strategic action plan, account setup, importing contacts, and getting the first email campaign sent.