Direct mail & outbound
Mail Shark
Mail Shark is a Pennsylvania direct mail company that designs, prints and mails campaigns from its own production facility. Its stated industries include home services such as HVAC, plumbing, electrical, roofing, landscaping and pest control; restaurants and pizza shops; dental and medical practices; automotive and specialty auto shops; fitness and recreation; education and childcare; self care services; and professional services including real estate, mortgage, insurance, accounting and legal, plus general business-to-consumer and business-to-business mail.
The core product is a weekly mailing strategy: a portion of the mailing list goes out each week, with no money down and a weekly payment schedule. Programs include prospect carrier route mailings, radius mailings targeting the closest homes around recent installs or jobs, retention mailings to the current customer base, new homeowner mailings, targeted mailing lists, saturation lists, and Every Door Direct Mail. Products span paper and plastic mail pieces and custom promotional apparel, and clients get a proprietary ROI dashboard for real-time campaign insight.
The company was founded in 2008 and says it has been honored on the Inc. 5000 list of fastest-growing privately held companies every year since 2012. Its own timeline records $10 million in revenue in 2014, clients spanning all 50 states by 2015, a facility expanded from 30,000 to 60,000 square feet in 2016, over 14,000 customers and another 90,000 square feet of production space in 2020, over 120 team members in 2022, and over $53 million in sales in 2023.
The production facility and mailing address is 171 Tuckerton Rd, Reading, Pennsylvania, phone (484) 652-8359. Prices are quoted per campaign; the site offers free samples and a market analysis on request.
Best for
Local service businesses that want a repeating weekly direct mail program with design, print and mailing under one roof and no money down. Less suited to a single one-off list mailing.
What they do
- Weekly direct mail programs
- Targeted mailing lists
- Saturation mailing lists
- Every Door Direct Mail
- Direct mail printing
- In-house design and layout
- Radius mailings around recent jobs
- Customer retention mailings
- New homeowner mailings
- Paper and plastic mail products
- Custom promotional apparel
- ROI dashboard reporting
Details
| Attribute | Value |
|---|---|
| Founded | 2008 |
| Ownership | Private |
| Team size | 51-200 employees |
What stands out
- Founded in 2008 and named to the Inc. 5000 list of fastest-growing privately held companies every year since 2012.
- Production facility at 171 Tuckerton Rd, Reading, Pennsylvania, expanded from 30,000 to 60,000 square feet in 2016 and by a further 90,000 square feet in 2020.
- Reported over 14,000 customers nationwide in 2020 and over $53 million in sales in 2023.
- Designs, prints and mails in-house rather than brokering the print to a third party.
- The weekly mailing strategy runs with no money down and a weekly payment schedule.