LettrLabs

LettrLabs is a direct mail platform built to run physical outreach the way digital channels are run: targeted, automated and tracked. It sends printed postcards in several formats and handwritten letters and cards produced in-house by robots writing with a real pen.

Campaigns can be triggered rather than batched. The platform includes mover automation for new arrivals, radius mail around a set address, recipient search that filters prospects by criteria such as neighbourhood and homeowner status, storm response automation aimed at weather-affected areas, and lead reveal, which identifies anonymous website visitors for retargeting by mail. Native integrations and webhooks connect a CRM, a MailGPT copy and design agent drafts the piece, and delivery tracking plus attribution match mailed recipients against customer conversions.

Pricing is published and postage is included in the per-piece rates. The Starter tier is free and pay-as-you-go, with a 4x6 postcard at $0.76 and a handwritten card and envelope at $2.86. Premium is $399 a month billed annually, or $449 monthly, and unlocks real-time automations, integrations, storm-triggered campaigns and multi-user access, with rates falling as low as $0.54 for a 4x6 postcard and $1.46 for a handwritten card and envelope under a spend commitment. Enterprise is custom priced and adds holdout and A/B testing, advanced targeting, managed service and done-for-you design; a white-label option is offered for resellers and agencies, and discounts are published for 501(c)(3) organisations.

The rates shown on each tier depend on volume and a spend commitment, so the lowest numbers are not the price for a first small campaign. The site advertises credits for new accounts and a case study programme, which come with their own conditions. Confirm which rate card applies to the intended monthly volume before comparing against a printer.