RV park development
Kampgrounds of America
Kampgrounds of America is the franchisor behind the KOA sign. Its campgrounds are franchised and run day to day by their operators, while the corporate office supplies the brand, the koa.com reservation channel, the KOA app and system-wide camper programs.
The system is split into three tiers. KOA Journey campgrounds sit near highways with long pull-thru RV sites for overnight stops. KOA Holiday campgrounds add amenities, KOA Patios on upgraded RV sites and Deluxe Cabins with full baths. KOA Resort campgrounds add staff-led recreation, resort-style pools and on-site food. Across the system, accommodation includes RV sites, more than 4,000 deluxe and camping cabins, tent sites and unique lodging such as Airstreams, cabooses and tepees.
On the demand side, KOA Rewards costs $39 a year and gives campers 10% off daily registration rates, points that accumulate toward future stays and a free night during KOA Rewards Weekend. The brand also runs camper email programs, the Care Camps Foundation fundraising effort, and publishes the North American Camping & Outdoor Hospitality Report and the North American Glamping Report.
KOA says it has more than 500 campgrounds in North America and that KOAs have operated since 1962. Its public site is built for campers, not owners: franchise fees, royalty terms, development support and conversion requirements are not published anywhere on it. Request those from the corporate office, which routes general enquiries through customer service on 1-888-562-0000.
Best for
Park owners and developers weighing a franchise brand for an RV park or campground who want a national reservation channel and a loyalty base. Franchise terms are not published, so expect to request them from the corporate office.
What they do
- Campground franchising
- National reservation platform on koa.com and the KOA app
- Brand standards across Journey, Holiday, and Resort tiers
- KOA Rewards loyalty program
- National marketing and camper email programs
- Industry research reports on camping and glamping
Details
| Attribute | Value |
|---|---|
| Founded | 1962 |
What stands out
- Says it has more than 500 campgrounds across North America.
- KOA campgrounds have operated under the brand since 1962.
- Campgrounds are franchised and handle day-to-day operations on site, per KOA's own contact page.
- KOA Rewards costs $39 a year and gives campers 10% off daily registration rates.
- System-wide accommodation includes more than 4,000 deluxe and camping cabins.