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Market studies

Esri

Esri is the software company behind ArcGIS, the geographic information system used to map, analyse, and manage data through the context of geography. Esri describes ArcGIS as enterprise technology that integrates and connects data spatially.

The platform is sold in several forms, including ArcGIS Enterprise, self-hosted software for mapping, analytics, and data management that keeps the infrastructure under the customer's control. Esri also supplies spatial analytics capabilities inside Microsoft Fabric through a partnership with Microsoft, and publishes free courses for people building an enterprise GIS program.

Customer work described on the site spans retail planning, government, and infrastructure: Ashley Furniture uses the software to guide the expansion of its nearly 1,000-store network across North America and to decide where to open locations, the State of Utah uses GIS to coordinate housing affordability work across constrained geography, and consulting firm Portcoast is building a GIS-powered 3D digital twin of Vietnam's busiest port. Esri runs its own events, including an Infrastructure Management & GIS Conference on October 27-29, 2026 in Palm Springs, California, and publishes WhereNext and ArcNews.

The public site is a product overview. Licence tiers, user levels, the demographic and consumer-spending datasets used for trade-area work, and pricing are not stated on it, so a buyer planning site selection or market studies should ask Esri directly which data bundles and seats that workflow needs.

Best for

Teams that need mapping and spatial analysis as a standing capability for site selection, infrastructure, or planning work. A buyer who only wants a one-off demographic report for a single site will find this heavier than needed.

What they do

  • ArcGIS geospatial platform
  • ArcGIS Enterprise (self-hosted mapping and analytics)
  • Spatial analytics inside Microsoft Fabric
  • GIS training and free courses
  • Industry conferences and user events

What stands out

  • Ashley Furniture uses Esri software to guide expansion of its nearly 1,000-store network across North America, according to a customer story on the site.
  • Esri provides spatial analytics capabilities in Microsoft Fabric through a partnership with Microsoft.
  • Hosts the Esri Infrastructure Management & GIS Conference on October 27-29, 2026 in Palm Springs, California.