Direct mail & outbound
DirectMail.com
DirectMail.com sells targeted mailing lists and runs direct mail production end to end. List products cover consumer data, business data, new movers, email lists and specialty lists covering professions and trades, and the company also offers creative and agency services, data analytics, omni-channel campaign management, and production and distribution.
Targeting runs through the company's GeoInsight platform and targeting engine, and its Intelligent Marketing Process is described as the method for combining creative, targeting and data on a campaign. A cloud-based marketing automation platform deploys campaigns across mail, email, mobile and web from one place, and the site publishes a print and mail calculator.
The company is privately held, with satellite sales offices described as nationwide and a headquarters facility in Prince Frederick, Maryland that it says houses more than 250 direct marketing professionals, occupies more than 115,000 square feet of in-house production capability, and has production capacity of over 3 million pieces per day.
Published list prices start at 3.5¢ per name for consumer data, 5.5¢ per name for new mover data, and 7.5¢ per name for business data drawn from what the site describes as 14 million plus monthly updated lists. Production is quoted separately. Confirm minimums, which selects are included at the advertised price, and how postage is billed before ordering.
Best for
Marketers who need consumer, business or new-mover mailing lists and want design, printing and mailing handled by the same vendor. The site does not detail property-owner or absentee-owner selects, so confirm those are available before ordering for real estate outreach.
What they do
- Consumer mailing lists
- Business mailing lists
- New mover mailing lists
- Specialty, profession and trade lists
- Email marketing lists
- Direct mail printing and production
- Mailing and distribution
- Creative and agency services
- Data analytics and modeling
- Omni-channel campaign management
- Geo-targeting through the GeoInsight platform
Details
| Attribute | Value |
|---|---|
| Ownership | Private |
| Team size | 201-500 employees |
| How they charge | List data published from 3.5¢ per name for consumer records, 5.5¢ for new movers and 7.5¢ for business records; printing, mailing and postage are quoted separately. |
What stands out
- Consumer list data is published from 3.5¢ per name, new mover data from 5.5¢, and business data from 7.5¢ per name.
- Says its Prince Frederick, Maryland headquarters houses more than 250 direct marketing professionals in more than 115,000 square feet.
- States in-house production capacity of over 3 million pieces per day.
- Privately held, with satellite sales offices described as nationwide.