Creative Initiative

Creative Initiative is an Atlanta photography and videography company that shoots real estate listings alongside commercial and lifestyle work. Listing work covers photos, listing video, 360 tours, and headshots; separate services cover agent brand videos, promotional and social media content, corporate event coverage, and property flyers.

On a listing shoot the company says there is no limit on the number of photos taken, averaging about 40 depending on the size of the home. Photos are returned in 24 hours and a listing video in three days. Sky replacements are included at no extra charge on every shoot, so cloudy weather does not require a reshoot.

The team's background is in feature film and music video production, which it says it carries into commercial work. Business services include headshots, 360 tours of a business space, and ongoing social media video for a brand.

Published pricing covers flyers: $25.00 for one page, $35.00 front and back, and $50.00 custom. Photography and video rates, discounts for multiple orders, weekend availability, cancellation terms, and what happens if a listing is not ready when the photographer arrives are all questions listed on the site's FAQ page without published answers, so ask for them in writing. Bookings are taken by phone on (860) 395-9573 or through the contact form, with square footage and address included.