Direct mail & outbound
CallRail
CallRail sells call tracking and lead engagement software to businesses and to the marketing agencies that serve them. The platform assigns trackable phone numbers and forms to campaigns, records and transcribes the resulting conversations, and ties each call, text and form submission back to the campaign, keyword or ad that produced it.
The product comes in four monthly plans - Lead Tracking, Lead Tracking Complete, Lead Conversion and Lead Conversion Complete - each including five local numbers and 250 local minutes, with form tracking and Premium Conversation Intelligence added at the higher tiers. Voice Assist, an AI service that answers around the clock, qualifies leads and books appointments, is priced on top of a Lead Tracking plan. Every account starts with a 14-day free trial that does not require a credit card.
The company was founded in Atlanta in 2011 and reports more than 200 team members, 225,000 businesses on the platform, 7,000 marketing agencies served and $100 million in annual recurring revenue reached in 2024. It connects to more than 50 marketing, CRM and automation platforms, and the service is sold in the United States, Canada, the United Kingdom and Australia.
Usage above a plan's included numbers and minutes is billed on top of the base fee and is not refundable, so anyone running heavy owner-outreach or direct mail campaigns should model number and minute overages before committing. Healthcare users who need HIPAA coverage have to arrange a business associate agreement separately.
Best for
Operators and agencies buying leads through paid search, direct mail or listing portals who need to know which campaign produced each inbound call; more machinery than an owner fielding a handful of calls a month needs.
What they do
- Call tracking numbers and campaign attribution
- Call recording and routing
- Call transcription and analysis
- Form tracking and attribution
- Multi-touch cost-per-lead reporting
- Premium Conversation Intelligence call summaries and sentiment analysis
- Voice Assist AI call answering and appointment booking
- Integrations with 50+ marketing, CRM and automation platforms
Details
| Attribute | Value |
|---|---|
| Founded | 2011 |
| Team size | 201-500 employees |
| How they charge | Plans start at $55 per month with five local numbers and 250 local minutes included; extra local numbers are $3 each and extra local minutes $0.06 each. Annual billing saves up to 10%. |
What stands out
- Founded in Atlanta in 2011 and reports more than 200 team members
- Says 225,000 businesses and 7,000 marketing agencies use the platform
- Reached $100 million in annual recurring revenue in 2024
- Reports more than 1 billion leads connected back to campaigns
- Sold in the United States, Canada, the United Kingdom and Australia
Common questions
- How does the free trial work?
- Every account starts with a 14-day free trial. CallRail does not ask for a credit card to begin one and does not bill until the trial is over.
- What happens if I go over the numbers or minutes in my plan?
- CallRail keeps tracking leads and bills the additional numbers and minutes on top of the base fee. Those extra charges are not refundable under any circumstances, although a plan can be upgraded at any time.
- Which countries does CallRail support?
- The platform is available in the United States, Canada, the United Kingdom and Australia. UK and Australian pricing is published on separate pages.