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Direct mail & outbound

Buildout

Buildout is a software platform for commercial real estate brokerages. It combines CRM, listing marketing, property and owner data and back-office automation in one system, so a deal runs from first contact through to commission in the same place.

The platform is built around a single shared data layer. Property and contact data entered at the start of a deal carries forward automatically into marketing, closing and commission tracking, so teams do not re-enter it between tools. Access can be scoped so multiple stakeholders see one source of truth while controlling who sees which data, and changes propagate to everyone. Roles it supports include principals watching margin and operations, brokers pursuing listings, marketing teams producing materials and finance teams tracking commission and revenue.

Buildout markets AI that carries out brokerage tasks rather than only suggesting them: surfacing likely-to-sell property owners, structuring property and contact data, generating proposals and marketing materials, writing property descriptions and outreach emails, and tracking follow-ups and deal stages. It says it is used by 50,000+ brokers, at firms ranging from boutique teams to national brokerages, and that brokerages can start with the workflows they need most - prospecting, marketing or transaction management - and add others later.

Pricing is not published. The contact page routes current customers to a help center and ticketing system and new prospects to a demo, so ask which modules a quote covers, what onboarding and data migration involve, and how contracts are structured per seat or per brokerage.

Best for

Commercial brokerages that want listing marketing, CRM, prospecting data, transaction management and commission tracking on one system instead of stitching separate tools together.

What they do

  • Listing marketing campaigns
  • Commercial real estate CRM
  • Owner and property data for prospecting
  • AI-generated proposals and property descriptions
  • Deal and transaction management
  • Commission and revenue tracking

What stands out

  • Says it is used by 50,000+ brokers, from boutique teams to national brokerages.
  • Data entered at the start of a deal carries forward through marketing, closing and commission tracking.
  • AI features surface likely-to-sell owners and draft proposals, property descriptions and outreach emails.

Common questions

What is Buildout?
Buildout is a connected software platform for commercial real estate brokerages, combining CRM, marketing, data and back-office automation so brokers can win listings and close deals in one system. Many of its tools include AI-assisted prospecting and workflows.
Who is Buildout for?
Buildout is designed for commercial real estate brokerages of any size, from boutique firms to national teams. It supports principals who need margin and operational visibility, brokers winning and closing listings, marketing teams producing materials, and finance teams tracking commission and revenue.
Is Buildout only for large firms?
No. Brokerages can start with the workflows they need most, whether prospecting, marketing or transaction management, and expand from there. Because the platform runs on one shared data layer, Buildout says teams do not outgrow it as they scale.