Do I need a credit card to sign up?

No. Brevo asks only for an email address and the name of your organisation. New accounts start on the free plan, which sends up to 300 emails per day once the account is approved for sending.

Can transactional email be sent on any plan?

Yes. Brevo says every plan includes transactional email features: RESTful APIs, SMTP, outbound webhooks and unlimited log retention, with integrations for major CMS platforms and published API documentation.

How does pay-as-you-go pricing work?

Pay-as-you-go suits organisations that send infrequently or keep small contact lists. Credits do not expire and one email sent deducts one credit. PAYG does not include phone support, and you can buy more credits or move to a monthly plan at any time.

Marketing & lead generation

Brevo

Brevo is a customer engagement platform that combines email and SMS marketing, WhatsApp, web and mobile push, live chat, chatbot, wallet and phone channels with a CRM, transactional messaging and a loyalty program.

Campaigns are built in a drag-and-drop editor with ready-made templates, segmentation on demographics, website activity, campaign engagement and custom events, and multi-step automation workflows. Transactional email and SMS run through an SMTP relay and API, with RESTful APIs, outbound webhooks and unlimited log retention available on every plan. Higher tiers add send-time optimisation, contact scoring, ecommerce features, multi-account management, dedicated IPs, single sign-on and custom data integrations by connector or SFTP.

Brevo says 600,000+ customers use the platform and that it connects with 150+ digital tools including Shopify, WordPress, Stripe and Zapier. Plans run from a free tier through Starter, Standard, Professional and Enterprise, billed monthly or yearly.

List prices are shown only after choosing a billing period and contact volume, SMS credits are sold separately from email volume, and pay-as-you-go credits are an alternative for infrequent senders that does not include phone support. Price a plan against your actual list size and send volume before committing.

Best for

Operators running email, SMS and WhatsApp campaigns alongside transactional sends who want one platform with a free entry tier; buyers who need seat-based pricing published up front should look elsewhere.

What they do

Email marketing campaigns
SMS marketing
WhatsApp messaging
Transactional email and SMS via SMTP relay and API
Marketing automation workflows
CRM and sales pipelines
Live chat and chatbot
Customer loyalty program
Landing pages and signup forms

Details

Attribute	Value
How they charge	Free plan sends up to 300 emails per day; Starter, Standard, Professional and Enterprise plans are billed monthly or yearly, with yearly billing shown at -10%. SMS credits are sold separately.

What stands out

Says 600,000+ customers around the world use the platform.
Connects with 150+ digital tools including Shopify, WordPress, Stripe and Zapier.
Free plan sends up to 300 emails per day once an account is approved for sending.
Transactional email features, including SMTP, APIs, webhooks and unlimited log retention, are on all plans.

Common questions

Do I need a credit card to sign up?: No. Brevo asks only for an email address and the name of your organisation. New accounts start on the free plan, which sends up to 300 emails per day once the account is approved for sending.
Can transactional email be sent on any plan?: Yes. Brevo says every plan includes transactional email features: RESTful APIs, SMTP, outbound webhooks and unlimited log retention, with integrations for major CMS platforms and published API documentation.
How does pay-as-you-go pricing work?: Pay-as-you-go suits organisations that send infrequently or keep small contact lists. Credits do not expire and one email sent deducts one credit. PAYG does not include phone support, and you can buy more credits or move to a monthly plan at any time.