Property management software
AppFolio
AppFolio is a cloud property management platform for residential and community association portfolios. What it calls the Performance Platform covers property accounting and reporting, marketing and leasing, inspections and unit turns, maintenance, resident and owner communication, and online payments, with AI agents built into the workflows.
The product is sold in three plans. Core is the out-of-the-box option covering accounting and reports, end-to-end marketing and leasing, inspections and unit turns, integrated communication, the Realm-X assistant and standard AppFolio Stack integrations. Plus adds affordable housing and student housing capabilities, advanced budgeting and accounting, advanced data analysis, premium integrations and read-only API access. Max adds read/write API access and dedicated customer success management. Optional value-added services are selected and paid for separately.
Separate market editions cover multifamily, single-family, student housing, affordable housing and community associations and HOAs, with a distinct Investment Manager product for syndicators and fund managers. Corporate headquarters are at 70 Castilian Dr., Goleta, California, and the sales line is 866-648-1536. AppFolio also runs its own conference, FUTURE, in San Diego.
Prices are not listed. Core carries a 50-unit minimum and a minimum spend, and Plus carries minimums of its own, so a quote is worth getting broken out between platform fee and value-added services.
Best for
Residential operators — multifamily, single-family, student, affordable or HOA — that want leasing, accounting, maintenance and payments on one platform. The 50-unit minimum on the entry plan rules out very small portfolios.
What they do
- Property accounting and reporting
- Marketing and online leasing
- Inspections and unit turns
- Maintenance workflow and vendor coordination
- Online rent payments and resident portal
- Owner portal and reporting
- Affordable housing compliance tools
- Student housing pre-leasing and bed management
- Community association and HOA management
- AppFolio Stack integrations and API access
Details
| Attribute | Value |
|---|---|
| How they charge | Three plans (Core, Plus, Max) are quoted rather than listed; Core requires a 50-unit minimum and a minimum spend. |
What stands out
- Sold in three plans — Core, Plus and Max — with a 50-unit minimum and a minimum spend on Core.
- Separate editions for multifamily, single-family, student housing, affordable housing and community associations.
- Corporate headquarters at 70 Castilian Dr., Goleta, California.
- Runs its own real estate conference, FUTURE, September 28 to October 1, 2026 in San Diego.